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When in Doubt

Category: Business Strategy

Used to doing it all themselves, entrepreneurs are often reticent to ask others for advice. A better business strategy could be to ASK.

Martha Spelman When in Doubt Ask More Questions Business Strategy


by Martha Spelman, Branding & Marketing Expert


Whether you’re a startup or a long-established business, questions arise.


Questions like:

  • “Gee, we haven’t heard from Company X in a while…I wonder if they were happy with our work last time?”
  • “Where we can get this part manufactured?”
  • “I like the design of ABC, Inc.’s new website; where do you suppose they had it designed?”
  • “What CRM program we should get?”


As small business owners and entrepreneurs, as chief cooks and bottle washers, we’re used to figuring it out ourselves.


But some of the issues may be outside our wheelhouse. And we don’t want to make the wrong decision and waste time or money heading down the wrong path.


So what do you do when you’re in doubt? ASK.


The worst thing someone can say is, “I’d rather not say,” or “Sorry, I can’t help you.” But they probably won’t. They may, in fact, be flattered.


Whom do you ask? Reach out to others in your industry as they’ve probably dealt with some of the same issues. Wonder how a customer likes your work? Set up a call or meeting and ask for feedback (a good thing to do even with apparently satisfied customers. Your own staff may have some answers. Ask friends (because they have friends). There are even online sources like your LinkedIn groups or Quora. Want business and personal support on an ongoing basis? You may also find value in joining a peer group like Vistage, YPO, BNI or EO.


Go ahead and ask. It could be a positive business strategy. You’ll be that much further ahead…and someday, the person you ask might have a question for you.


Let’s talk about your company’s marketing. Get a FREE! 1/2 Hour Marketing Evaluation: Email Martha or call 310.266.6992


Martha Spelman is a Los Angeles-based small business branding, marketing and strategy expert. Using traditional and online marketing methods to start, grow and promote businesses, she works with entrepreneurs, Professional Services and B2B companies. Let’s chat!


Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or