Apple Computers, Kobe Bryant, Richard Branson, Meryl Streep: each top in their respective fields. Why do we like to watch them do what they do? Because they are so good at it; they make it look easy.
A friend of mine recently participated in a sales training program. She later remarked to me that one of the seminar leaders was outstanding: “You really wanted to listen to the guy.” That’s someone who’s good at what he does. After she gave these positive reviews, she recommended that I consider attending one of the many Sales training courses available to try and improve my sales skills. Having sales skills is such an essential part of business that it might be worth me looking into booking onto a course soon.
We often say that someone was “born to do something.” It’s as if it’s in their DNA. And when someone is that good, we do want to watch or listen to them. We get caught up in their excitement; their enthusiasm is contagious. We are inspired, awestruck, and carried away by their message and delivery.
When someone is doing what they love to do, they attract people…and business.
If a company or an individual possesses the business DNA to expertly promote their product or service, people almost can’t help but be interested, excited and enthusiastic. They listen — and they buy. They almost can’t help but buy…they feel they are making the right choice.
Being able to communicate your particular value proposition is important. But even more important is your ability to convey the passion that you have for the service or product you provide. Find what you love to do; if you feel that you were born to do it, you’ll be successful.
You’ll be a star in your own right.
Martha Spelman is a Los Angeles-based marketing, branding and social media consultant. Want marketing ideas and inspiration? Please sign up for Martha’s Blog: Marketing Musings and Tips du Jour. You can reach Martha directly at: firstname.lastname@example.org or 310.670.5300.