Sometimes we don’t know exactly how we figured something out — solved a problem, reached a conclusion or made the leap.
A friend of mine was once asked by a client (who was challenging what my friend was charging for her services): “How long did that take you?” “About 20 minutes and 20 years,” she replied.
To every task, you bring your own mix of experience and expertise. Your viewpoint. Your considered approach to how to arrive at a solution.
It’s why you get hired.
Whether you’ve been in the workforce 5 years or 25 years, what you’ve learned along the way is what makes you of value. You’ve been educated and searched out knowledge on your own, you’ve acquired various skills, had exposure to different companies, people and projects; you’ve solved problems and met challenges. You’re the best at what you do. Of course, to get hired, you need to make that information available. You need to advertise your assets; to market yourself as the right choice and to communicate, succinctly, why you’re worth it.
Whether you call it personal branding or plain old marketing, conveying your value may come down to a well-written LinkedIn profile, a content-rich website, a snappy elevator pitch, an inspired speaking engagement or a massive ad campaign.
But you’ve got to tell people. Toot your own horn. Spread the word.
You know you’re worth it. Convincing others is the bottom line.
Need help getting started on a plan to tell the world? Martha Spelman is a Los Angeles-based branding and marketing expert. She is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.